If You Can’t Read Your People, You Can’t Lead Them
Most workplace conflicts, low morale, and missed goals come down to one thing: not truly understanding the personalities on your team. With my Personality Coaching, you’ll learn how to spot strengths, blind spots, and motivations. So you can build trust, cut conflict, and get the best out of your people.
A Coach Who Turns Personality Insights Into Real Results
Anita Lawrence is a Maxwell Leadership Certified Speaker, Trainer, and Coach with over 20 years of experience helping people and organizations unlock their true potential. She is a Certified Personality Plus® Trainer, NLP Practitioner, Six Seconds Emotional Intelligence Practitioner & Assessor, and the first Certified Transfer Designer in Malaysia.
As Founder & CEO of Exceed Excellence, she has worked with leaders and teams at Sony, Intel, AMD, and MISC Bhd, equipping them with practical tools to build stronger, more effective connections. Anita’s passion for Personality Coaching began with her own transformation and now extends to individuals, leaders, families, and teams who want to strengthen relationships and experience lasting growth.
Perks Don’t Fix Morale. Personality Coaching Does.
Most leaders try to motivate with pay, perks, or pep talks. But if you don’t understand how your people are wired, none of it sticks. The result?
Miscommunication that slows down progress.
Conflict that drains energy.
Teams that lack focus and drive.
Leaders who feel stuck, not knowing how to reach their people.
That’s where Personality Coaching changes the game. With a simple, proven framework, you’ll finally know how to cut conflict, build trust, and lead your people the way they need to be led.
What You’ll Walk Away With
When you understand personalities, you stop leading in the dark. Instead, you'll get:
Clarity on your strengths and blind spots – know yourself better than ever.
Confidence to communicate with anyone – reduce misunderstandings fast.
Stronger, more motivated teams – people work with you, not against you.
Tools you can apply immediately – no theory, just practical steps that work.
A clear sense of direction – feel focused, driven, and ready to achieve.
3 Steps to Leading With Clarity
Book your free 15-minute call
Share your challenges and goals.
Get a clear next step
I will show you how Personality Coaching fits your needs.
Start your coaching journey
Continue with 1:1 coaching.
Book A Free 15-Minute Call
Schedule your call today and take the first step toward leading with clarity.
For questions, reach us at [email protected] or WhatsApp +60 12-804 1883.
Real Leaders. Real Results.
Don't just take our word for it. See what HR, L&D, and leaders are saying.
"Anita was an eye-opener — she helped me understand how to lead effectively by recognizing and working with different personalities"
Eswaran
General Manager
"Joining this training has helped me know myself better and boosted my confidence at work and with my family."
Adam Muhammad Amirul Hakim
Senior Design Engineer
"I can now communicate better with my children, and I’ve already seen improvements in our family relationships."
Valerie Yap
Zone Leader
Stop Guessing Personalities. Start Leading Them.
Don’t let miscommunication, conflict, or low morale hold your team back. Start with a free 15-minute call and discover how Personality Coaching can change the way you lead and connect.
Exceed Excellence Sdn Bhd is an established corporate training, coaching, and consulting services provider based in Malaysia, focused on bringing sustainable success to organisations globally.
EXCEED EXCELLENCE SDN BHD
200301000068 (602488-A)